MY MJ is based on the concept of helping its client and audience to connect with brand
Madinat Jumeirah. It is built with the focus of creating an iconic brand that not only attracts people to Dubai but to Madinat Jumeirah’s street culture, vibrant events and night life.
The logo typography is based on the zestful waves of life that the brand echoes. A bright yet soft super graphic was made to support the idea of street lights, vibrancy and energy. We have conceptualized the brand from strategy to design and showcased how it could be seen deployed across the brand collateral; from Business Cards to Signage to Way finding and Sponsored Events.