Butch

When Butch came on board, our role was to give the brand a fresh, new introduction into the UAE and India markets. Our clients are the sole distributor in these 2 markets so while retaining the existing logo (which had to remain as is from the manufacturers), we refreshed all the brand collateral making it look contemporary and appealing for its target audience to associate with the brand and then continue to add value through brand positioning (with its tagline) and consistent, positive content online, in print, advertising and point of sales.