AECA Founder as the Cover Feature of POOL Magazine’s February 2012 Edition

We are proud that on the February issue of the  India’s First International Design Magazine , POOL, Charmaine D’Souza ,our founder, is the cover feature.

In its cover story, the SEAMLESS NATURE of DESIGN, she is described as a “Brand communication consultant moved from Bangalore to Dubai in search of a different platform to grow. Her brand communication firm, aeca, provides brand strategy and design consultancy services for a range of high profile clients. She tells POOL how her time in the two diverse locations has given her expertise to create international brands.”

When asked what led her to setting up her own brand and design studio, she said that as a freelance designer she had more work that she could chew and so aeca was born in December 2008. The name is inspired by ‘True art is to conceal art’. She believes that true art must appear artless and so must design, by appearing seamless.

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